We have just finished developing our first ‘proper’ product. I say ‘proper’ because although as a 3 person agency we’ve built many a plugin, they are often treated like mistresses; only worked on in the evenings and weekends. This product we wanted to treat like a client. I’d like to talk about the process of creating a product, how we built up a financial buffer from client work, the reasons why decided to move from being a client facing agency to a product building agency, whether it is working and the lessons learnt along the way.
Building our Product – from a client agency to a product agency
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