So you’ve got a blog, chosen a great-looking theme, added some plug-ins. Now you “just” need to write some content that people are going to want to read and share with their network. That means having a content strategy. It doesn’t have to be complicated but you need to think about that strategy every time you sit down to write a blog post. I’ll be drawing on journalistic skills to help you devise your own content strategy including:- – Deciding what to write about. And when. And where. And how. – Making it easier for people to find your content. – Engaging with your target audience